How We Did It
- The brand's conversations were fragmented
- Samsung was not included in Android conversations
- Samsung was not seen as a challenger to iPhone
- We found a credible market position Samsung could own
- We uncovered an opportunity to go broader than Apple and HTC/Motorola
- We evaluated all existing campaigns
- We analyzed other anti-Apple campaigns from Microsoft and T-Mobile
- We identified specific audiences to target
- We outlined specific media targets to leverage
- We created specific content recommendations including Music, Celebrities and Product attributes
Slick, affordable website & app design
Tell us what you need
Fill in our online website & app design brief, and choose how much you'll pay. Our designers compete to win the money in what we call a design contest.
Receive dozens of designs
Designers start to compete in your website & app design contest. They submit designs, and you give them feedback. Together, you polish the designs over 7 days.
Pick your favorite design
Choose the website & app design you love best, and sign our copyright agreement. The designer gets the prize money, and you get a gorgeous new design.
Got a question? Get in touch
We're here to help. Check out our FAQs, send us an email at firstname.lastname@example.org